We hear the question asked all the time. And it sounds reasonable on the surface, but it isn’t.

What is the best _______?

You can fill in the blank with an almost endless array of products. What is the best autoresponder? What is the best web host? What is the best way to get traffic?

But the problem with the question isn’t based on what is being asked about. The problem is that the question is based on the myth of best.

You see, there is no single best. The best autoresponder for me, may not be the best for you. The best web host will depend on things such as what your goals are, how much of the technical work you want to handle yourself, how much traffic you expect, etc. And those change from person to person.

So let’s get rid of that question. Instead, let’s look at features and then determine which of those apply to our situation to find the product that works best for us.

That is why in my reviews, you will not find a ranking of a particular product against another. (Although you may find a feature listing comparison.) Instead, I look to highlight what the product does well and where it comes up short. I look for promises in the ad copy that may not be delivered upon. I look for uses that may not have made it into the initial value proposition. And if I think a tool doesn’t add any value, I’ll let you know that as well.

But I won’t try to tell you which is the best for you. Because I can’t possibly know your variables. You are the only one who can identify what will be “best” for you. My aim is to simply show you what is there and let you make that decision. After all, you are the expert on you.

So quit looking for “the best” and start evaluating what fits your business and skills to get you where you want to be. If that isn’t the most popular tool, who cares? As long as it works for you.

And that’s what I want – to help you find tools that work for you.